The Central Ethnic Work Conference pointed out that in today’s era, people’s ways of receiving information are ever-changing. We must adapt to the situation, pay attention to the realization and entity of human culture, the masses, and promote innovation in concepts, means and methods. This important statement reveals the new laws and characteristics of publicity work in the information and network era, and points out the direction for us to deepen the publicity and education of ethnic unity.
In our country, national unity is like sunshine, air and water. It benefits without realizing it, and it is difficult to survive if it loses it. We must Komiks like the sun shines, leave no blind spots in the whole society; we must firmly oppose all words and deeds that are not conducive to national unity, just like protecting water sources, maintain the foundation of the great unity of the Chinese nation. This foundation is the correct view of the country, history, and nationality. Cadres and people of all ethnic groups must firmly establish national consciousness, civic consciousness, and community consciousness of the Chinese nation, protect national unity as if they are caring for their own eyes, and cherish national unity as if they are cherishing their own lives.
It is very important to ensure national unity. Old songs such as “Five Golden Flowers”, “Liu Sanjie”, “Komiks on the Iceberg”, “On the Golden Mountain of Beijing”, “The Wa people sing new songs”, “Cinema”, “Cinema”, “The Rise and Unsettling Sun on the Grassland”, have influenced and moved generations. At the beginning of the founding of New China, filming movies and writing songs.It is the innovation of the carrier. Over the years, there have been some good books, movies, songs and programs, but in general, it is not enough. There are more, more. Today, media technology is developing rapidly, and the ways people receive information are ever-changing. The elderly are more accustomed to listening to radio, watching TV, and flipping newspapers, young people prefer to watch Weibo, WeChat, and micro-movies, while children are more likely to accept cartoons, animations, and games. We must follow the requirements of the Central Ethnic Work Conference, according to the information acceptance habits of different groups, adapt to the new trends of publicity work in the Internet era, grasp the core of favorites, establish the concept of human culture, use popular methods, create a physical carrier, and promote the innovative development of national unity publicity and education.
We must establish the Cinema promotional concept of human culture. Break the traditional mindset, change the single “flood-irrigation” publicity and education, and conduct more “drip-irrigation” publicity and education based on the characteristics of different audiences. In this process, we must fully consider the economic and cultural development levels of different places, especially the psychological characteristics of different ethnic groups, and carry out publicity and education activities in a way that local people can accept and are willing to accept. From the theme of propaganda to the title of the slogan, from the specific content to the expression form, we must accurately grasp the temperament of people of all ethnic groups, and we must truly respect the customs and religious beliefs of ethnic minorities. We should talk more about the history of the Chinese nation jointly creating the Cinema nation, Chinese language and Chinese territory, and talk more about the significant contributions made by ethnic minorities to consolidate the border, protect the motherland, and protect the border, so as to enhance the pride and honor of ethnic minorities.
Popular publicity methods should be used more. Adapt to the new situation of the continuous advancement of social informatization, make full use of new technologies and new media, and carry out publicity, education and creation activities through multiple channels and all aspects. Fully master the rapid dissemination of massive information in the era of self-media, and take one by oneThe publicity exhibition boards are turned into QR codes, and more tools are used to allow national unity to enter every information terminal. Let people of all ethnic groups participate in ethnic festivals together, and while deepening their understanding of ethnic minority customs and habits, increase exchanges and enhance feelings with ethnic minority compatriots. For young students, education on the fine traditions of national unity and friendship and ethnic knowledge should be carried out, so that the fine traditions of national unity and progress should be passed down from generation to generation.
We must vigorously create a physical publicity carrier. We will focus our publicity and education resources on the grassroots and communities, approach ordinary people, create a large number of communities, villages, units, schools, companies and temples that can play a demonstration role, and promote the development of creation in depth. Cinema should set up quantifiable and evaluable indicators and establish rules and regulations to maintain and promote national unity. National education, cadre education, and social education must be embedded in the content of national unity education. Ethnic theory, ethnic policy, and ethnic knowledge must be included in textbooks, schools, and classrooms.
The Internet is a double-edged sword, which requires profit and avoid harm and be good at using it. We must strengthen research and application, adhere to the combination of unblocking and blocking, reveal the bottom line, draw the red line, and crack down on Komiks that use the Internet to spread rumors and stir up national emotions, encourage practices that are conducive to strengthening the feelings of all ethnic groups and enhancing understanding of all ethnic groups, and build the Internet into a new platform for the exchanges and integration of all ethnic groups. (Source: Editor-in-chief of “Face to Face to Innovate Views of the Central Ethnic Work Conference”)