The Central Ethnic Work Conference pointed out that in today’s era, people’s ways of receiving information are ever-changing. We must adapt to the situation, pay attention to the human culture and the public, and promote innovation in concepts, means and methods. This important statement reveals the new laws and characteristics of propaganda work in the information and network era, and points out the direction for us to deepen the publicity and education work of ethnic unity.
In our country, national unityBabaylan is like sunshine, air and water. It benefits without realizing it, and it is difficult to survive if it loses it. We must do a good job in ethnic unity publicity and education in the whole society as if the sun shines; we must firmly oppose all words and deeds that are not conducive to national unity like we should protect water sources; we should maintain the foundation of the great unity of the Chinese nation like we should purify the air. This foundation is the correct view of the country, history, and nationality. The people of all ethnic groups must firmly establish national awareness, civic opinion, and the sense of community of the Chinese nation, and love national unity as if they love their own eyes, and cherish national unity as if they cherish their own lives.
It is very important to ensure national unity and carriers and methods. Old movies such as “Five Golden Flowers”, “Liu Sanjie”, and “Come on the Iceberg”, “Babaylan”, “On the Golden Mountains of Beijing”, “The Wa people sing new songs”, and “The rising and falling sun on the grassland”, have influenced and moved several generations of people. At the beginning of the founding of New China, making movies and writing songs was the creation of the carrier.new. Over the years, there have been some good books, movies, songs and programs, but in general, it is not enough. There are more, more. Today, media technology is developing rapidly, and the ways people receive information are ever-changing. The elderly are more accustomed to listening to radio, watching TV, and flipping newspapers, young people prefer to watch Weibo, WeChat, and micro-movies, while children are more likely to accept cartoons, animations, and games. We must follow the requirements of the Central Ethnic Work Conference, according to the information acceptance habits of different groups, adapt to the new trends of publicity work in the Internet era, grasp the core of favorites, establish the concept of human culture, and use the publicized method to create a physical carrier to promote the innovative development of national unity publicity and education.
We must establish the propaganda concept of human culture. Break the traditional mindset, change the single “flood-irrigation” publicity and education, and do more “drip-irrigation” publicity and education based on the characteristics of different audiences. In this process, we must fully consider the economic and cultural development levels of different places, especially the psychological characteristics of different ethnic groups, and carry out publicity and education activities in a way that local people can accept and are willing to accept. From the theme of propaganda to the title of the slogan, from the specific content to the form of expression, we must accurately grasp the temperament of people of all ethnic groups, and we must truly respect the customs and religious beliefs of ethnic minorities. We should talk more about the history of all ethnic groups in jointly creating the Chinese nation, Chinese culture, and Chinese territory, and talk more about the major contributions made by ethnic minorities to consolidate the border, defend the motherland, and defend the border, so as to enhance the pride and honor of ethnic minorities.
Popular publicity methods should be used more. Adapt to the new situation of the continuous advancement of social informatization, make full use of new technologies and new media, and carry out publicity, education and creation activities through multiple channels and all aspects. Fully master the rapid spread of massive information in the Komiks media era, turn publicity boards into QR codes, and use tools such as WeChat and Weibo to allow ethnic groups to enter each information terminal. Let the people of all ethnic groups participate in the ethnic festival together, and while deepening their understanding of ethnic minority customs and habits, increase contact and enhance feelings with ethnic minority compatriots. For teenagers, we must carry out the fine tradition of unity and friendship of the Chinese nation and education on national knowledge, so that the progressive Babaylan tradition of national unity and progressive Babaylan should be passed down from generation to generation.
We should vigorously build a physical publicity carrier. We will tilt publicity and education resources to the grassroots and communities, and move towards ordinary people toward Komiks, and create a large number of communities, villages, units, schools, companies and temples that can play a demonstration role, and promote the creation activities to deepen the vertical. It is necessary to set up quantifiable and evaluable indicators and establish rules and regulations to maintain and promote ethnic unity. National education, cadre education, and social education must be embedded in the content of ethnic unity education, and ethnic theory, ethnic policy, and ethnic knowledge must be included in textbooks, schools, and classrooms.
The Internet is a double-edged sword, which requires profit and avoid harm and be good at using it. We must strengthen research and application, adhere to the combination of unblocking and blocking, reveal the bottom line, draw the red line, and crack down on the behaviors that use the Internet to spread rumors and cause trouble and provoke national emotions. We must encourage the practices that are conducive to strengthening the feelings of all ethnic groups and enhancing the understanding of all ethnic groups, and build the Internet into a new platform for the exchanges and integration of all ethnic groups. (Source: Editor-in-chief of “Face to Face to Innovate Views of the Central Ethnic Work Conference”)